Bright Lights, Big New York City

What I remember most about the city - the hustle & bustle you can never escape (the rumbling of the subway under your feet, the wailing sirens, crazies on the streets..), stumbling into Chelsea Market, shopping in SoHo, getting a hangover cured at Smorgasburg (a weekend food fair in Brooklyn), and bidding the city goodbye with a night stroll along the Brooklyn Bridge.


Times Square & scruffy mascots


Groundzero on 911




Proud Patriotism


Wall Street





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Mandatory ferry ride to Staten Island




Larger-than-life embroidered (in Kabul) maps at the MoMA




Blazing hot afternoon up on the High Line , a freight rail line converted into a public overhead park




I understand the hype about this one - Apple on Fifth Avenue






Having a Shack Stack at Shake Shack, Upper West Side


Textbook stuff come alive.. Museum of Natural History


Peking Duck Breast at Crema / favourite necklace from In God We Trust




Singaporean gathering at Tacombi (more Mexican food) on Elizabeth Street


Interstate Food & Liquor



Smorgasburg every Saturday at Brooklyn








Amazing Manhattan Skyline


Red plum + chai popsicle from People's Pops


The big walk back to Manhattan via the majestic Brooklyn Bridge

Penguin - Live the Story

A Penguin merchandise showcase at Rockstar -

The Concept

Showcasing a good range of travel products and accessories, we spun the launch around a road-trip out on the deserts. We worked with that aesthetic, and fused it with the idea of powerful books and their grip on us - When you get so immersed in a good story that you very much want to be part of it.

With a Live the Story tagline, we even inspired the iconic Penguin to come alive - suitcase in hand!

The Process


Making clouds out of tulle & hobbyfill / Baby clouds





Paper mâché mountains

Showtime

Our first Tradeshow

Rockstar Distri. recently took part in their very first tradeshow - The Brandery @ Blueprint - and the creative team at Rockstar was roped in to help put the booths together.

An annual tradeshow bringing together international buyers with both estalished and emerging regional brands and designers, it was held over 4 days at the Suntec Convention Hall.

The Set-up

Custom-made white tables / Our Pointer booth getting a fresh coat of paint

Showtime


Baggu / Pointer


The leather range from BAGGU




BAGGU at The Brandery


POINTER at The Brandery