Showcasing a good range of travel products and accessories, we spun the launch around a road-trip out on the deserts. We worked with that aesthetic, and fused it with the idea of powerful books and their grip on us - When you get so immersed in a good story that you very much want to be part of it.
With a Live the Story tagline, we even inspired the iconic Penguin to come alive - suitcase in hand!
Making clouds out of tulle & hobbyfill / Baby clouds
Paper mâché mountains
Showtime
